When it comes to marketing, it's all about creating personalized experiences that make customers feel valued. And it seems that companies are increasingly turning to artificial intelligence (AI) to help them achieve this.
According to a recent report from Forrester, nearly 60% of organizations believe AI will revolutionize marketing by 2020. So it's no surprise that AI is being hailed as the next big thing in marketing.
But what exactly is AI and how can it be used in marketing? Here's a closer look.
What is AI?
AI is a type of computer science that involves creating intelligent machines that can learn and work on their own.
In marketing, AI can be used to personalize the customer experience, for example, by providing recommendations on products or content that may be of interest.
It can also be used to create targeted marketing campaigns, as well as to track and analyze customer behaviour.
However, it's important to note that AI is still in its early stages and there are limits to what it can do. For example, it's not yet able to replicate the human ability to read emotions.
As such, AI is best used as a complement to human intelligence, rather than a replacement for it.
How can AI be used in marketing?
There are many ways in which AI can be used in marketing, including:
1. Personalization
As customers, we all crave personalization. We want to feel like the companies we buy from know us and understand our needs.
AI can be used to personalize the customer experience in a number of ways, such as:
2. Targeted marketing
AI can also be used to create targeted marketing campaigns. By analyzing customer data, AI can identify patterns and trends that can be used to target specific groups of customers with tailored messages.
3. Tracking and analysis
AI can also be used to track and analyze customer behaviour. This data can then be used to improve the customer experience and make better-informed marketing decisions.
4. Automation
AI can be used to automate repetitive tasks, such as sending out email marketing campaigns or social media updates. This frees up time for marketers to focus on more strategic tasks.
5. Creativity
As well as being used for more practical tasks, AI can also be used to generate creative ideas for marketing campaigns. For example, IBM's Watson AI platform has been used to create award-winning advertising campaigns.
While AI is still in its early stages, it's clear that it has the potential to revolutionize marketing. As such, it's an exciting area for marketers to watch and explore.